SMART Gaming Support Product Details

The SMART Gaming Support Concept

Market Background

As the population ages the way people work, live and play is rapidly changing. Casinos are faced with new challenges because of the aging population, the increasing need for wheelchair and motorized scooter accessibility, and the growing demand for new and innovative entertainment options.

According to the United Nations Department of Economic and Social Affairs, Populations Division, the number of older persons has tripled over the last 50 years, and it will more than triple again over the next 50 years. In addition, the 2003 Harrah's survey reported that more than three-quarters (78%) of casino players older than 66 prefer to play slot machines over table games. The changing demographic and the preference in slot machines illustrates that electronic technology for slot machines must adapt to meet the needs of its primary players, the older persons.

Customer service plays a major role in increasing profits and loyalty to a casino. For the older populations, sitting at a slot machine for as little as 30 minutes can become uncomfortable and tiresome. In addition, physically challenged players in wheelchairs and motorized scooters are especially inconvenienced by the design and structure of slot machines. By providing alternatives and adopting solutions that improve ease of play and accessibility, casinos will increase profits and customer loyalty.

 

SMART Gaming Support | Meeting Market Needs

The SMART Gaming Support System was conceived by looking at the casino industry from a customer’s prospective. We asked, “How can we use technology to develop systems that will better serve the customer and enhance their experience?”

Focusing on delivering ultimate benefits to both the customers and casino owners, SMART maximizes the players experience and provides real solutions to changing needs in the industry. As the first product of its kind, SMART has revolutionized the slots playing experience for all of its users.

For the first time, customers will have access to an s-PAD (Slots Players Assist Device), a wireless handheld device that enables people to play a slot machine hands-free. As a hands-free playing option, the s-PAD eliminates the discomfort of the continuous arm motion associated with playing slot machines. And, to ensure similarity between an s-PAD and a slots machine, the device is designed to look and react exactly like the slot machine's playing panel.

The s-PAD offers five primary benefits:

  1. Ease-of-play, comfort and access for the older populations
  2. Access to all slot machines for customers in wheelchairs and motorized scooters
  3. Duel playing capabilities - allows two people to play one machine at the same time, or one guest to play two machines at the same time
  4. New interest in slot machines - encourages people who don’t normally play slot machines to pick up an s-PAD and start playing
  5. Adaptable to any slot machine on the market today

These five key benefits will significant improve customer satisfaction and increase revenue for casinos.